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How Hundeo began: from everyday life with Nacho, Enrico and Claudia, dog food tests, expert work, and the path from website to app.

How Hundeo Began

Hundeo did not start with a business plan. It started with a dog named Nacho. In summer 2016, Enrico and Claudia adopted him. With him came not only joy and responsibility, but also many practical questions: What training advice actually helps? Which food is really good? And how do you separate useful guidance from contradictory internet tips?

The first Hundeo website went online in 2017. At first, the focus was strongly on nutrition, also because of Nacho's allergies and sensitivities. Enrico tested dog food himself, spoke with veterinarians and other experts, and turned that work into early reviews and guides. Claudia was closely involved from the beginning and now brings editorial work, nutrition training, and everyday animal welfare practice into Hundeo. Training topics came later, along with work with dog trainers, and eventually the Hundeo app. Since the beta launch in February 2021, Hundeo has continued to grow into a platform that brings training, health, and nutrition together in one place.

Enrico Bachmann, founder of Hundeo

Enrico Bachmann

Founder & certified nutrition consultant

Since Nacho moved in, Enrico has worked deeply on dog nutrition, allergies, and later training. His own tests, research, and conversations with specialists first became the website and later the app.

Dog foodTrainingProduct
Claudia Weise, Editor-in-Chief at Hundeo

Claudia Weise

Editor-in-Chief & certified nutrition consultant

Claudia works with animal welfare topics and dogs every day. She brings that practical perspective into editorial work, care, breed, and everyday dog topics so content stays clear and responsible.

EditorialAnimal welfareBreeds & care
2016personal starting point with Nacho
2017website launch
2021app beta launch
1M+downloads on iOS and Android
4.7App Store rating

What H-U-N-D-E-O Stands For

Hundeo is meant to help dog owners make better decisions without first having to work through contradictory forum posts, marketing promises, and half-knowledge. The name stands for the principles behind our daily work.

H
Human-Dog Understanding
We create content from everyday life with dogs: what the dog needs, what the human can understand, and what helps both.
U
Unbiased Recommendations
Affiliate links may exist, but ratings, rankings, and recommendations are not for sale. Usefulness comes first.
N
Named Sources
We show authors, sources, criteria, and update dates so readers can understand where a recommendation comes from.
D
Dialogue, Not Pressure
In training, we focus on reward-based methods, clear communication, and trust instead of intimidation.
E
Everyday Experience
Nacho, our own product tests, animal welfare work, and editorial research shape the questions we ask.
O
Openness
We separate experience, research, expert review, and commercial interests, and we name limits instead of pretending certainty.

How We Work

We separate first-hand experience, editorial research, expert review, and commercial interests. Articles are not anonymous: each one is assigned to a responsible author, author pages show subject areas, and we distinguish editorial judgement from product data, expert review, and the limits of the content.

Responsible Authorship
Articles name the responsible author. Author pages show role, experience, subject areas, and only external profiles we can verify.
Expert Review Where Shown
Medical and nutrition-sensitive content is reviewed by suitable specialists depending on the topic, for example veterinarian Mag.med.vet. Emin Jasarevic. When an article has been reviewed, we show that on the article.
Practical Roles on the Team
As Editor-in-Chief, certified nutrition consultant, and someone active with animal welfare topics every day, Claudia Weise brings practical experience into care, breed, and everyday dog content.
Training From Trainer Practice
Training content benefits from dog trainers such as Anja Boecker, who works with human-dog teams and runs her own dog school.
Independent Recommendations
Product tests, brand ratings, and recommendations follow our own criteria. Affiliate links may exist, but they do not change ratings or rankings.
Sources, Criteria, and Limits
We cite sources or evaluation criteria and mark relevant updates with a date. Health content does not replace diagnosis or treatment by a veterinarian.